Creating Unique Magnum Ice Creams, Covent Garden

Open for nine weeks this summer, Magnum Ice Cream's have opened a pleasure store in the heart of Covent Garden. Yep, I know, it sounds weird, but trust me it's well worth checking out if you love ice cream. The Pleasure Store is the only place IN THE WORLD that you can create your very own Magnum ice cream. For real.

With their very own 'dipping bar', visitors are invited to start with their ice cream base. I personally love the vanilla ice cream laced with caramel or chocolate that Magnum sell in their frozen ice creams. Once selected, you can create your very own coating using the dipping bar.  

We were very lucky and invited to come behind the bar to make our own ice creams. I chose a chocolate base dipped in dark chocolate, then sprinkled with freeze dried blueberries, goji berries and shredded coconut- finished of course with a drizzle of white chocolate. My guest went for a white chocolate base dipped in dark chocolate with rose petals, pistachios and silver coated chocolate balls. 

The Magnum Pleasure Store is open until mid September and prices start from £4.50. 

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